Ad Buying

People of Ad Tech: 33Across CEO Eric Wheeler

33Across CEO Eric Wheeler tells WIT Strategy Partner Bill Brazell that people who use ad-blocking software are stealing, and that Congress may soon act to stop it. Meanwhile, he says that video consumption will only rise, as improved data plans and phones — he says that Apple already knows what its next three or four phones will be, but doles them out slowly so as to maximize revenue — make video consumption even more attractive. Finally, he suggests a smarter way to pay for ad units. (He doesn’t believe in “average.”)

Music: “Morning Rays” by Jim Duffy. Used with permission.

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