Ad Buying

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies Co-founder and CEO Scott Swanson tells WIT Strategy Partner Bill Brazell what it means that people are now spending more time in mobile apps than they are watching TV. Swanson explains that Aki has found 130 “mobile moments” — times of day or activities in which mobile users respond better to ads — and that “intent” has displaced demographic information as the attribute mobile advertisers most need to know.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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