Ad Technology

People of Ad Tech: HIRO Media’s Oded Napchi

HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized that if they could enable small sites to offer video easily, by understanding and offering what would most interest site visitors, then the idea could catch fire. Napchi also explains the single factor that’s holding back video consumption in the U.S. (Hint: It’s not that Americans are culturally different from the Japanese.)

Music: “Morning Rays” by Jim Duffy. Used with permission.

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