Ad Technology

People of Ad Tech: Econsultancy’s Stefan Tornquist

Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather than employing all that advanced technology to offer customers … a 10% discount.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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