Charitable Organization

adMarketplace Partners with Pencils of Promise to Educate the Developing World

unnamed-34 Jamie Hill is currently the CEO and founder of admarketplace, a programmatic search advertising marketplace. Prior to adMarketplace, he was an executive at CBS Broadcasting. Before joining CBS, Hill worked at Telerep where he was responsible for developing marketing strategies for Fortune 500 advertisers. The Makegood recently spoke with Hill about the company’s partnership with Pencils of Promise.

The Makegood: adMarketplace partnered with Pencils of Promise to provide educational opportunities in the  developing world. How did this partnership develop? How will the PoP and adMarketplace work together on providing these opportunities?

Pencils of Promise founder, Adam Braun, delivered the keynote address at our Insight Summit back in April. His speech, detailing the inspiration behind Pencils of Promise (PoP) and the work that they are currently doing to improve access to education in developing nations, struck a chord. I knew right away that I wanted to get involved, and the rest of the company jumped on board.

We chose to build two primary schools in Ghana because it’s the region where Pencils of Promise currently has the most need. adMarketplace has already sponsored the construction of the first school and our employees are fundraising for the second.

The Makegood: What kind of educational opportunities will be provided to the developing nations?

Our schools are located in Asele and Adigbokope, two small villages in the Volta region of Ghana. Pencils of Promise works hard to identify communities that demonstrate a strong commitment to their children’s education so both communities have existing school systems in place, but they lack the funding and infrastructure to really provide the kids with a quality comprehensive education. The current schools are overcrowded and don’t offer adequate protection during the rainy season, when the classrooms often flood and become inaccessible. The new schools will be safe, structurally sound buildings with expanded classroom space.

Pencils of Promise breaks down program needs into various fundraising campaigns. While we are building schools, there are also opportunities to fund classroom materials, teacher training, and health classes.

The Makegood: How long will the partnership last, and to what extent will adMarketplace be involved in PoP’s efforts in the developing nations?

The current fundraising effort will wrap up at the end of October, and we expect school construction to be finished by the end of 2014. Some members of our team and I will travel to Ghana upon completion to check out the schools and meet the local community. I’m really looking forward to that.

We have a great relationship with Pencils of Promise and have really enjoyed working together on this project. Moving forward, I could definitely see more collaboration between Pencils of Promise and adMarketplace, but right now we are just focused on our current fundraising and construction efforts.

The Makegood: Looking towards the future, what do you hope to see come out of the efforts of this partnership?

First and foremost, we hope to improve access to education for the students of Adigbokope and Asele. A stable school can have a long-lasting positive impact on the entire community. Beyond that, this project has been an invaluable opportunity to bring our own community together.

The Makegood: Do you believe that this partnership will encourage other companies to partner with other organizations to provide more opportunities to nations in need?

Quite possibly. We are definitely in the midst of a cultural shift where we are seeing a lot more businesses give back. This was actually a key point of Adam’s speech at our Insight conference. He predicted that socially conscious companies would thrive and for-profit companies that ignore everything aside from the bottom line would go extinct. I don’t know that the shift will be quite so extreme, but seeing corporations make a real effort to give back definitely inspires other companies to evaluate their values and do the same. It’s definitely a positive shift.

The Makegood: Thank you, Jamie.

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