Matt Voda is currently the Chief Marketing Officer at OptiMine, a leader in cloud-based omni-channel marketing analytics and optimization. Prior to joining OptiMine, Voda was head of consumer engagement and insight at Optum, and brings 20 years of industry experience. The Makegood recently spoke with Voda about his new position.
The Makegood: Congratulations on your new position as Chief Marketing Officer at OptiMine. What drew you to this position? How will your past experience with Optum help you in this role?
Thank you. I was drawn to this position because I saw OptiMine’s true potential to be a game-changer in the digital marketing industry. OptiMine has all the makings —including groundbreaking technology and an outstanding team. My experience with Optum is important because as a marketing leader in a $40B company, I experienced firsthand the marketing challenges that OptiMine solves. So I was the ultimate prospect for the tools, insight and impact that OptiMine provides. That’s why it really just “clicked” for me.
The Makegood: How will your new role as CMO differ from your previous role as head of consumer engagement at Optum?
As OptiMine’s CMO, my wider span of responsibility includes marketing, product management, inside sales, company positioning and go-to-market strategies. I am particularly looking forward to building direct, mutually-productive relationships with our customers, which will help inform our strategy and products moving forward. Also, I am moving from B2C to B2B marketing, but doing so in a space that markets to consumers. So I have a unique perspective to share.
The Makegood: Do you have any particular goals as CMO? What sort of goals do you have for the future of OptiMine?
Central to my role as CMO is being a chief voice-of-the-customer advocate and ensuring that customers are at the center of everything we do — and to do so with ever more urgency and focus to meet our customers’ demands. A primary goal is to continue innovating to solve the increasingly complex and evolving challenges my CMO peers face in today’s omni-channel world. I also intend to raise OptiMine’s share of voice in the industry to ensure that CMOs are aware of the significant financial value OptiMine’s solutions provide. And by helping our customers succeed, we’ll grow and scale accordingly.
The Makegood: What sort of teams will you be working with in this new position? Do you have a particular vision for your teams?
Leading the marketing, product management, and inside sales teams, my vision is simple: to bring a customer-centric perspective to everything we do. This means deeply understanding market challenges and needs, as well as how best to tell the OptiMine story in a way that connects prospective customers with what OptiMine offers.
The Makegood: What sort of technology will you be working with in this position? Have you seen any trends in technology that you would like to experience?
The proliferation of channels and devices through which today’s CMOs must meet their customers has led to the explosion of Big Data and demand for omni-channel technology to help marketers make sense of it all. As a leader in cloud-based omni-channel marketing analytics and optimization, OptiMine leverages Big Data to put true omni-channel insights directly at the fingertips of CMOs for the first time. OptiMine uniquely combines these insights with another important trend, which is the ability to automatically act on these insights in real-time to drive measurable and meaningful business impact. I’m looking forward to bringing OptiMine’s innovative technology to bear on these important trends to solve some of the most pressing needs of CMOs today.
The Makegood: Thank you, Matt.