Mark Josephson is currently the CEO at Bitly, a company that shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, marketers, government organizations, educational institutions, non-profits and individual users. Prior to joining Bitly, Josephson was SVP at Patch Labs of AOL. The Makegood recently spoke with Josephson about Bitly’s partnership with Moz.
The Makegood: Congratulations on Bitly’s recent partnership with Moz. What drew the two companies together into a partnership?
Thank you! Bitly is in a great place right now and this news reflects that. Bitly has a unique view of how the world uses the internet and our data can help Moz’s clients build their businesses.
Before partnering with Bitly, Moz was using link data from Twitter to rank relevance for its clients. While it was a great start, many clients wanted a more holistic view and that’s where Bitly can deliver. Moz is now able to see links that are being shared and clicked across every social platform. This helps their clients understand, in near real time, what links are popular and valuable.
The Makegood: Could you elaborate on what this partnership will entail for each company? How will the two companies supplement each other? How are the companies helping each other to be more efficient?
Data licensing is a first for Bitly and our partnership with Moz allows us to demonstrate the full capacity of our data.
For Moz clients, Bitly offers a precise and holistic view of click data by analyzing inbound link insights from not only Twitter, but Facebook, Google+, and all across the web, including online media and numerous other sources. With this information, Moz users can better understand how content and links are shared throughout the web, in addition to deciphering which content is shared most.
The Makegood: Bitly has a unique view on sharing links across the internet. Could you elaborate on this view, and how it differs from similar services in the industry?
Bitly tracks more than 7 billion clicks each month across every social platform, brand site and media site in nearly every country in the world. Our intelligence is fueled by the link and we are able to track actual intent – because it happens at the click level.
The Makegood: How will the partnership set Moz apart from other companies in the industry?
Moz is already a leading tool for marketers looking to boost SEO and social optimization, and this partnership will expand the company’s breadth in the market. Bitly’s data will take Moz to the next step—helping clients better understand how and why (not just what) content is shared around the web.
The Makegood: What do you see for the future of this partnership? In other words, do you see the partnership developing into something more?
We look forward to working closely with the team at Moz to make sure we are helping them and their customers achieve their goals. Wherever that takes us, it will sure be exciting!
The Makegood: Thank you, Mark.