Kingsley Taylor was recently hired as David&Goliath’s Director of New Business. David&Goliath is a full-service, independent creative agency based in Los Angeles. Prior to this, Kingsley was employed at Ogilvy as Global Business Director. The Makegood recently spoke with Kingsley about his legacy at Ogilvy, and what he hopes to accomplish at D&G.
The Makegood: Congratulations on your new position at D & G, what was the turning point in their courtship of you? What was the one thing that you saw that brought you over from Ogilvy?
Prior to meeting David Angelo and the team, I had never come across another agency that truly lives and breathes its core beliefs. From the name on the door to the work they get out of the door, David&Goliath is an agency that thrives on defeating a brand’s Goliath. I was sold.
The Makegood: Now that you have joined the D & G team, what will you, personally, be bringing to an already successful company? How will you help it grow further?
Successful agencies follow similar alternating patterns of growth and plateau. For D&G the conditions are right for a period of growth. Following recent hires we have unparalleled talent, a unique culture and an agency- wide entrepreneurial spirit. My challenge is to leverage these assets and unlock growth opportunities by partnering with the right clients.
The Makegood: Have you already settled in to your new position? What adjustments have you had to make while changing jobs?
With an agency as unique as David&Goliath, I am taking the time to get under the skin of the business. I believe success will come from being able to express our essence in a way that will forge the right client relationships.
The Makegood: What legacy have you left behind at Ogilvy? What do you want to be remembered for there?
Ogilvy enabled me to truly exercise my business capabilities and unlock incremental business growth with both existing and new clients (globally and domestically).
A highlight was being fortunate enough to lead & grow the Global Qualcomm business. I oversaw the account from a simple adaptation exercise across a handful of markets to a sophisticated fully integrated Global team.
Looking to the future I would like to see the same sort of success for D&G.
The Makegood: What are your long-term goals for your new position?
The economic roller- coaster ride of the past few years have left many clients with Goliath marketing challenges.
My long term goals are to help businesses across multiple sectors identify and overcome those challenges. We are ready for them.
The Makegood: Thank you, Kingsley