Advertising Technology

GroupM’s Mike Bologna on Addressable TV State of the Union

GroupM’s Mike Bologna, Director of Emerging Communications, provides his opinion on Addressable TV State of the Union in a recently released report. According to Mike, over time, every media channel will possess the ability to deliver a targeted message to the appropriate consumer at the ideal frequency. See the full report by clicking on the link below.

Addressable TV State of the Union

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