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2012 is the year of mobile advertising… What is going on?

It’s been the year of mobile at least 10 times in the last 10 years, so what makes 2012 the year that mobile advertising really takes hold?  Ben Fox, from Adconion Media Group, shares nine metrics covering the technology, distribution, device and creative fronts to support his contention that this will be the year that marketers and brands embrace mobile marketing and kick the industry into high gear.

Snackable content – Mobile – Ben Fox, Adconion from Kbronnenkant

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