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212’s Geoff Schiller: This Will Be Our Most Exciting Year Yet

Geoff Schiller is the National Sales Director at Hearst Digital Media and the President of 212, New York’s interactive advertising club. We recently spoke with Geoff about his role at 212 and upcoming initiatives.

The Makegood: Geoff, why did you decide to become more involved in the New York interactive advertising community and take on the role of President of 212?

GS: Giving back to an industry that has given me so much – a career, my livelihood, friends and a sense of true involvement in building an entirely new medium (well, it was new when I started), was for me a no brainer.  I’ve been involved with 212 for about 8 years, initially as a Programming Committee Volunteer and then as Programming Committee Chair. This was followed by a seat on the Board and my current role as President, leading the organization into a very exciting 2012 alongside my distinguished fellow board members. Each step along the way has been more exciting than the next.

The Makegood: What changes can the community expect to see coming from 212 in 2012?

GS: Ed Wise (VP of 212 and VP of Funny or Die) and I envision 2012 as our most exciting year yet. Our 2012 Board of Directors include digital thought-leaders such as our newest members Colleen Soriano and Yolanda Lam, so our goal is to leverage the collective experience and leadership of the Board to become the preeminent regional interactive media association in the United States. For starters, the digital community can expect a brand new, socially-connected and Web 3.0 ready 212nyc.org website, which will launch in June. The goal will be to create a destination for ideation, discussion, sharing of knowledge and much more!

The Makegood: On March 20th, 212 will host  an event called “Engaging The Beauty Consumer in Today’s Crowded Marketplace.” Can you tell us about the event?

GS: This will be our first panel event of the year. One of the main goals of 212 is to provide access to great content and this will be no exception. Client marketers from Procter & Gamble, Johnson & Johnson, Unilever and Shiseido will discuss a variety of issues around the beauty vertical. This event is completely indicative of what we offer members – unparalleled access to key decision-makers at top brands.

The Makegood: What other types of events can the NY interactive advertising community expect to see coming from 212?

GS: We’ll continue to build on successful tent-poles like Agency Quizbowl, Beach Party and our Winter Gala while at the same time rolling out new experiences for the membership including a publisher-forum, a client council (212 recently opened up its membership to clients) and 212 will formally align itself with a philanthropic effort later this year.

The Makegood: Thanks, Geoff.

  • Britt Kuhn

    Geoff is an INCREDIBLE talent in the digital ad sales world. I’ve been blessed to have gotten the opportunity to have him as my mentor and cannot wait to see what heights he reaches in the future. Congrats, Geoff!

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