Today I’m on an Advertising Week panel. That itself is not unusual — there are hundreds of people participating in this wildly successful, eighth annual event in New York. What is notable is who else is on the panel and the topic itself. Contributing to the discussion will be Rob Norman, CEO of GroupM North America, Wenda Harris Millard, President and COO of MediaLink, and Dave Morgan, CEO and Founder of Simulmedia. The panel is being moderated by my friend and business partner Greg Rogers, CEO of Pictela. The topic at hand is is “The Race to the Top: Building Your Brand Online.”
What does “bringing your brand to life” really mean in the digital space? Examining creativity, content, and technology, Greg Rogers, CEO, Pictela chats with leaders from the digital space about how they approach building brands online. From what they look for in publishers and partners, to the metrics used to evaluate the campaigns, the panel delivers an insider look at brand campaigns – their unique challenges and opportunities.
The value of branding online and how to improve it for marketers is one of the most fundamental issues facing the online marketplace today. What is an impression? What creative format works best? Are larger ads the answer?
For me this is one of the must see sessions of the week and I’m happy to have a ring side seat. Hope to see you today at 1PM at 3 Times Square (Thomson Reuters).